“Business in the Big Data Age” was published in the Fall 2015 issue of Forward, Iowa State University Foundation’s magazine, one of the alumni magazines my writing has been featured in. Read on to find out more about this story.
Perhaps you’ve done it: You click on a link that sends you to a mostly legitimate looking website for a bank or an online retailer. You hover over the text box that asks for a credit card or a Social Security number, wondering if cyber-villains are waiting to scoop up the information, your identity and the contents of your bank account.
You’re not alone. Nearly 30 million people provide personal information to fraudulent “spoof” websites every year, costing them – and the companies those sites pretend to be – billions of dollars. But Drew Zhang, associate professor of supply chain and information systems at Iowa State University, is helping fight these crafty criminals.