Not everybody “gets” your school.
There’s nothing that lays that truth bare like bad writing. You can feel it from the very first sentence. Maybe you’ve even said these things yourself:
- “I spent a ton of money to hire a national writer and he totally phoned it in. For him, it just wasn’t a priority. I can’t believe good writers don’t try harder.”
- “I’m tired of doing fluffy profiles and feature stories. They feel fake, and our alumni are smart enough to see right through them.”
- “I wish we could be ‘more real’ with our alumni and donors.”
Your college is amazing, but bad writing can dampen the passion that even your biggest boosters feel for your school.
That can translate to fewer donations, fewer volunteers, and less engagement at every level.
I started my company, Capstone Communications, because I knew that university editors and communications directors wanted to work with writers who actually cared about their schools.
I know firsthand that writing that gets to the heart and humanity of your school matters. I’ve been an editor for publications that have earned multiple CASE awards, including a Sibley. I’ve won six statewide awards for my writing. I’ve written for more than 40 colleges and universities across the country.
But most important? Through years of diligent work with more than three dozen colleges and universities, I’ve cracked the code to telling stories that alumni and donors love.
I write materials that persuade donors to give hundreds, thousands—even millions—to your school. Stories that make even dry topics captivating reads. Stories that make alumni proud of their alma mater—and inspire them them to write emails and letters to you with their thanks.
- Tearing open the box that contains the latest magazine and flipping to that “strategic priority” story that your administrators requested. You’ve read the copy a dozen times, but you still love the killer intro and page-turning storytelling. The praise-filled emails from your bosses and alumni make you realize it’s a hit outside your office, too.
- Instantly having a dozen ideas at your fingertips to transform a boring profile or feature into a can’t-miss hit.
- Handing over a case statement to your development officers that’s honest, transparent, and authentic—and that you know your school’s donors will find irresistible.
Great writing—not just an elegant turn of phrase, but writing that embodies your school’s true character—is a catalyst that ignites enthusiasm for your college’s important work.