When my team and I aren’t working on amazing projects for our clients (check out this story about long-term service for The Catholic University of America and this WPI Journal profile of a woman who’s helping make Netflix even more irresistible), we’re on the lookout for the coolest ideas and tools to share with you.
Here are some of our favorites.
- Because we’ve all got a lot to do. I’m hearing from a lot of clients these days who feel like the guy below. When I’m feeling overwhelmed, I like to re-read this “not-to-do list” post by Tim Ferriss to help me prioritize. It’s 11 years old, but it’s still incredibly useful.
Nobody’s gonna notice, right?
- The redesign ethos. Lots of magazines are undergoing redesigns these days, and boy, are editors writing about it. GQ got an overhaul. (“This issue is just the start of something new. We’re gonna play with the dials, remove some dials, try new things, take some big swings, hit some, miss some.”) Vanity Fair is getting a makeover from its new editor. (“I hope you’ll find stories that you didn’t even know you’ve been waiting for.”) And Entrepreneur reworked its cover approach (“[We] have permission to be unlike any other magazine…”.) The one idea came through clearly? It’s important to take risks and try new things. What ambitious risks are you ready to take with your publications?
- Worth the $90. I’ve been a big fan of MasterClass since day 1, but if you haven’t checked it out, I highly recommend Malcolm Gladwell’s course. The New Yorker writer dives deep into his philosophies of profile writing while offering tons of tactical tips on story structure, language, headlines, and transitions. I gobbled up the multi-hour class in two days and took six full pages of notes. Even if you don’t love him, his course is outstanding.
- Too smart for your own good? One of the things I learned in the Gladwell course is that he writes at an eighth-grade level. His philosophy is along the lines of “write clearly and simply about complicated ideas.” What about you? Could you write more simply? Readable is a really cool tool to give you insight into the writing that you and your team do.
- From the archives. Hiring out for a big project? Here are a few key steps to help make the process go smoothly.
That’s it! What tools have you found useful lately? Email me and let me know!